SUMNER PHOTOGRAPHY
ui – ux – web – brand
We went from this…
To this:
Sumner Photography & Publishing is a photography and print company serving school districts in SoCal.
VLD Studios was contacted to rebuild their website, their sales collateral, and their brand imagery.
They needed a major overhaul.
Even though it got massive traffic during peak season due to customers placing orders, their website looked incredibly outdated, wasn’t responsive, and put very little emphasis on ordering.
Their brand imagery (including their logo) also didn’t scale well, nor did it look very good in print.
Fresh, Clean & Familiar
After restructuring their website to channel traffic based on a visitor’s needs– most importantly, a giant ORDER button where it mattered– we began tackling their brand.
Because they do so much print work, we made sure all of their graphics were vector-based for scale-ability.
We settled on a series of fonts and custom graphics that were friendly, wholesome, and modern-looking.
Signaling Core Values
SP&P has clear business values and expertise that wasn’t being adequately reflected in their messaging. VLD Studios developed iconography and sales collateral that revolved around their credibility and consistency.
They also needed a tool to use during sales meetings with schools– something that could be left behind on an iPad for the school to browse and learn about SP&P. We designed a 32-page digital presentation booklet. The ‘wow’ factor of the presentation and the no-pressure approach to selling the school on SP&P services via a leave-behind (that was compelling enough that a school would actually look at it) has helped them close several new contracts.
